Launch of Sales Support Desk

Established a dedicated Sales Support Desk aimed at generating qualified leads for the Freight Forwarding and Warehousing divisions, enabling faster pipeline conversion and supporting the Sales team with intelligence and entry points into key target accounts.

Project Leadership Highlights

Designed the desk’s operating model, team structure, and process flows.
Identified key verticals and industries aligned with organizational capabilities in freight forwarding and warehousing.
Conducted in-depth market analysis and lead profiling using trade data, digital tools, prepaid business, and competitor insights.
Built an internal database of qualified leads and decision-makers, segmented by industry and potential volume.
Developed pitch templates and introductory messaging tailored to each target segment.
Coordinated with Sales teams to hand over warmed-up leads and monitor conversion rates.
Created a feedback loop for continuous improvement in targeting and messaging.

Key Outcomes & Impact

Successfully generated 50 qualified leads in the first 2 months.
Contributed to 10% increase in new client acquisition within the freight forwarding and warehousing verticals.
Accelerated sales cycle entry by providing intel and initial engagement to Sales teams.
Established a self-funded model, where new business covered the desk's operational cost.
Enhanced Sales team efficiency by 15%, allowing them to focus on high-conversion opportunities

Tools and Methodologies

CRM on GAC Freight
Customer database of inactive customers
Trade directories
Leads from customer referrals
Prepaid business pre alerts
Templates for service overview